Geneva Pharma Network

GPN Tutorial: Tips and techniques for applying Competitive Intelligence to your daily work.

Wednesday, 17th September 2014, from 7 to 9 pm.  A fee of 10CHF per person will be collected at the event to cover costs.

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SYNOPSIS:

At every stage of your company, and your product development, you need to improve your competitive potential 
- you need to test your assumptions about your own capabilities
- you need to know the strengths, weaknesses and drivers of your business partners
- you also need to understand what drives the market place you are working in - what is the current situation - what will the future look like? 
 
The tutorial will cover:
  • Examples of competitive intelligence activities during the development phases of a company from idea to commercialisation.
  • Tools and techniques that are free and simple to implement
  • How to understand when you need more expert help to identify and address the 10% gap.
Biography of the presenter:
Denise Carter is Owner and Director of DCision Consult Sàrl. She worked as a senior information professional in pharmaceutical, biotech and chemical multinational organizations for more than 20 years, before setting up her own consulting business. Her specializations include business analysis, competitive intelligence, knowledge management and library management. Denise is a published author and speaker at international conferences

 

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